Los Hermanos Familia & the Military Order of the Purple Heart Present: The 2025 4th on Broadway Parade

THE H-E-B PARADE APPLICATION

Application Deadline: Friday, June 13, 2025

You are invited to participate in the 35th Annual, 2025 4th on Broadway H-E-B Parade to take place on Friday, July 4th at 9:45 a.m.

The 4th on Broadway Celebration attracts an estimated 80,000 attendants each year and has been named the largest FREE festival in Texas!

The 2025 H-E-B Parade theme is “The Tradition Continues”.

Your entry will be judged for adherence to this theme.

AWARDS
We encourage you to invest in a quality entry. Parade attendees have voiced their desire to see more floats. Remember, parade floats and entries are excellent promotional/advertising opportunities for your organization and a great opportunity to show appreciation for America and your community. You will only be considered for judging if you have a float.

Non-Profit & Commercial Prizes:
1st Place - $500
2nd Place - $250
3rd Place - $125

Non-Profit & Commercial Entry Fee:

Tier 1: March 1- May 5
Non-Profit Organizations - $100
Commercial and Other Groups - $230
Political Campaign Floats - $245
Veteran Organizations - If you represent a veteran service organization (such as VFW, American Legion, or Purple Hearts), please register under Commercial and Other Groups and enter V4OB25 in the coupon code. 

Tier 2: May 6 - June 16
Non-Profit Organizations - $145
Commercial and Other Groups - $285
Political Campaign Floats - $300
Veteran Organizations - If you represent a veteran service organization (such as VFW, American Legion, or Purple Hearts), please register under Commercial and Other Groups and enter V4OB25 in the coupon code. 


*A MANDATORY parade Orientation meeting for accepted applicants will be on June 20, 2025 at 12:00 pm and at 6:00 pm, at Lubbock Memorial Civic Center at 1501 Mac Davis Lane. A representative from each entry must attend one of these meetings and pick up signage, line-up position, and other necessary information. If you miss attending at least one of these meetings, you will be out of the parade without a refund.

WE WILL ONLY ACCEPT FULL APPLICATIONS. WE WILL NOT CONFIRM YOUR PARTICIPATION IN THE EVENT IF YOU DO NOT TURN IN PROOF OF INSURANCE, INDEMNITY AND PAYMENT UPON SUBMISSION OF APPLICATION.